Clean, easy to update website with user-centered design/structure and a secure, trustworthy and friendly environment.
Intelligent use of web technology with fast loading, 'light' web pages, and heavy focus on search engine optimization, cross-browser functionality and compliancy with W3c XHTML and CSS standards.
Branding and efficiency at conveying the purpose of the website quickly, if not instantly, while catering to the interests of your audience.